Muso.AI
End of Year Campaign
About Client
Muso.AI is the world’s first verified music credits platform for artists and industry professionals. It’s an easy way for behind-the-scenes creatives to see and manage cross-platform data, fix missing credits, untangle errors, and get the recognition they deserve. Muso.AI users can see theirs credit data sorted by role, album, track, and collaborators.
Project & Goals
ENCORE 2022 is end of year campaign by Muso.AI. By aggregating data from platforms such as Spotify, TikTok, YouTube, SoundCloud, Shazam, and more, ENCORE showcases creators' top tracks, collaborations, total streams, Shazams, social media engagement, chart and playlist rankings. Participants have the option to share statistics for any Muso.AI profile they manage.
My Role in the Team
I worked as an independent contractor for Muso's marketing team, assisting with video graphics, designing printed posters, and handling social media design, with a particular focus on Instagram.
Moodboard
The primary sources of inspiration for ENCORE graphics were chart designs and UI designs.
Social Media Design
Social media design was not the primary focus of my role, as Muso.AI's Instagram uses pre-existing standard social tile designs. My responsibility was to craft visuals that would enhance and reinforce ENCORE messages and ideas through my visual.
Personalised videos, posters and social tiles
During a limited period, Muso.AI Pro users had the opportunity to generate an ENCORE tile for Instagram, purchase printed posters for their studios or homes, or create a video featuring their credits and professional analytics highlights.
Posters and tiles have become significant means of recognition for music professionals working behind the scenes.
Results
In 26 days of End of Year (ENCORE) campaign there were following numbers achieved:
Almost 20,000 new users.
More than 3,500 users started subscription (trials + directly bought monthly package) to get theirs personalised posters, tiles or videos.
5242 videos were generated.
3662 users tapped to share the tile.
$50k worth of poster sales during the campaign.
Teammates’s Feedback
‘‘Ksena is a brilliant designer and such a nice person to work with!
Muso.AI (a company we work together in) is building very UI/UX-focused product. One of the main metrics for us is how much people share things from it on social media. It is a MUST for us to have the best design that users would love to an extend they will share it!
And Ksena's work 100% does the job! Her design is simple, clean and beautiful! Users love it! What can speak more about her skills than the real happy users?..
On the personal side - I always enjoyed working with her! She is kind, responsible and creative. I 100% recommend working with Ksena and I really hope our paths will cross again!’’
‘‘Ksena is an exceptional illustrator and designer who consistently delivers outstanding results. I definitely recommend Ksena for any creative project requiring a skilled and visionary illustrator. Throughout our collaboration, I was truly impressed by Ksena's product-oriented mindset. She possesses a remarkable ability to translate complex concepts into visually compelling designs that truly captivate the audience. Her attention to detail and commitment to creating designs that align with the product's objectives were evident in every feature we worked on together.’’