Ocean Media Plus
LOVE
About Client
Ocean Media Plus is an innovative TV advertising sales house that works with industry leaders in Ukraine. Ocean Media accelerates the growth of brands and businesses using a powerful tool with multi-million reach — TV advertising.
Project & Goals
The "LOVE" project, led by the HR department, aims to integrate the company's core values — customer focus, expertise, innovation, teamwork, and loyalty — into the daily operations of the Ocean Media team.
This program spans five weeks, with each week dedicated to highlighting one core value. It concludes with the acknowledgment of the most exceptional ambassador for each value.
My Role in the Team
As an independent freelance designer, I collaborated with the HR Business Partner at Ocean Media to visually communicate their HR project ideas and values. This included creating flyers, posters, pins, email designs, and presentations.
Moodboard
I designed the LOVE project's visual identity, taking visual inspiration from the Bauhaus style with abstract geometric shapes.
Logo
The company's image is a collective reflection of its employees. Unity is strength: 1+1 equals 11. Collaboration is the essence of corporate culture.
My graphic approach combines diverse shapes and colors, symbolizing the significance of each team member's role. Inspired by the LOVE project's name, I found its letters to be inherently graphic, aligning perfectly with the project's core concept.
Concept
I deconstructed the letters in "LOVE" into graphic elements, using them to create unique patterns. Colors played a central role in defining our identity, with each color being associated with a specific core value.
I incorporated the shapes of the LOVE letters into icons, symbolizing the fusion of Expertise with Talent and the blend of Human touch with Professionalism within corporate culture and teamwork.
Pins
The client initially requested award papers for weekly value ambassadors, but I suggested designing pins instead. This allowed team members to proudly wear pins on their clothes daily instead of having framed award paper.
The triangle shape was inspired by the Play button and the word "Ambassador."
Prints
Client’s Feedback
‘‘Oksana is a very nice and positive person, it was very pleasant to work together. Her strengths: involvement into the project, openness to dialogue, responsibility, sense of taste and creativity, flexibility.’’